Brand & Messaging Guide
This guide helps anyone describe, promote, or partner with Proof of Purpose using the correct tone and visuals.
🧬 Brand Essence
"Empowering youth with real purpose through verified, onchain impact."
We’re bold, clear, optimistic, and tech-forward — but never overly technical. Our audience includes both Web3-native developers and real-world community leaders.
🏷️ Taglines
- Real Work. Real Impact. Onchain.
- Proof that Purpose Pays.
- Blockchain for good — powered by people.
🎨 Colors (Recommended)
| Purpose | Hex |
|---|---|
| Primary | #2e8555 |
| Secondary | #3cad6e |
| Accent | #000000 |
| Light BG | #f9f9f9 |
| Dark BG | #121212 |
🖋 Typography
Use bold, legible fonts. Our preferred pairing:
- Headlines: Inter, Bold or SemiBold
- Body: Inter or Source Sans Pro, Regular
✅ Logo Usage
- Use the full logo on light backgrounds
- On dark backgrounds, use the white or green variant
- Do not distort or recolor
Coming soon: Downloadable logo kit
🗣 Tone & Voice
| Attribute | Description |
|---|---|
| Clear | Avoid jargon or hype |
| Empowering | Focus on youth and community |
| Transparent | Show receipts, link to BaseScan |
| Approachable | Use inclusive language |